"Talking about the weather gets a bad rap, but Ellie Yoon would disagree. Ellie Yoon, Head of Communications at WindBorne Systems, joins Navigating Now to explore provocative branding, strategic communications, and what it actually takes to move people toward ideas they've never considered. Drawing on her background in L&D, Ellie shares how to craft messages that shift behavior, spark curiosity, and make complex ideas stick."